There are two types of companies. Ones that have a purpose. A calling. There is real passion to make a difference. Money is secondary and nothing but a side effect of an underlying attitude, a drive to make a difference.
This site is about the other types of companies. Companies that have no purpose other than making profit. Profit is a top priority, so customers cannot come first. They are a side effect. Anything goes, as long as it is legal.
We want to share the best tips and tricks to maximize profit as a company where customers are second, because we feel that customer obsession is overrated. If you can earn 20 dollars, but tricking a customer legally will earn you 25 dollars, why not make a profit? Shareholders will agree, profit obsession is the only way to not lose sight of the ultimate goal of a company, which is to make profit!
You may feel conflicted about maximizing profit at all cost, but where do you draw the line? The only way to remain consistent is to aim for maximum profit, so if you have an option to legally make 20 dollars, but there is another option to legally make 25 dollars, where customer experience suffers, the only right answer is always to make 25 dollars and disregard the customer.
This site compiles the best examples that we can find in the wild to help you get ideas on how to maximize profit within your own company, if you share our view that profit should rule supreme in today’s world!